Whether you know it or not, you’re an influencer yourself, to those around you and those you interact with in your life. Which is why companies spend billions to try to reach you and the esports industry is no different. That $1.5 Billion valuation of esports from earlier came from SuperData Research and they say that 35 percent of that was from ads and sponsorships. They’ve also projected the industry to grow by 12 percent each year, to a value of 2.3 billion by 2022. “I don’t think this is rocket science. Esports models in a lot of ways the future.” “The demo is young, they’re adblockers, cord cutters, cord nevers. They’re extremely hard to get in front of.” “They consume sports and esports very differently than a traditional sports fan.” The potential of reaching an “impenetrable audience” is a clear benefit for any company with an aging audience, and interest in the franchised NA LCS was immediate. If you`re in games where you can win real money, check this website: https://uscasinosguide.com/casino-bonus-codes/
According to our reporting, there were over 100 different organizations that applied for the 2018 franchise season, some of which came from abroad in Europe and China. Ultimately, 10 teams were chosen, and it didn’t come easy, or cheap. “I think our application, I wanna say a little under a hundred pages, a little over a hundred pages.” Creating a 100+ page presentation is an exhaustive process for any organization. But even if you were one of the lucky 10 to be chosen for the league, the price tag of an NA LCS slot was $10 million if your team was already part of the NA LCS, or $13 million if you were a newcomer. Now, for these billion dollar NBA franchises, $10-ish million doesn’t break the bank. But at face value, and especially by esports standards, that is a heck of a lot of money. Which is why even the big endemic brands, such as Team SoloMid and Cloud9 sought outsider investors to help foot that bill.
All this said, despite the man hours and money required to get into the NA LCS, many organizations saw the opportunity to reach that elusive, young audience. So, what do esports from these investments? The inaugural NA LCS season for these teams saw unexpectedly strong results. While the Golden Guardians wound up in dead last, Clutch Gaming made it to the playoff semis after stunning TSM 3-1 in the quarters. “No one expected that outcome.” And 100 Thieves reached the finals after a narrow 3-2 series against Clutch, but lost but lost 3-0 to Team Liquid and fell short of an MSI berth. So, what’s in this for you? Are you more of a fan of the Golden Guardians simply knowing that they’re associated with the GSW? “And next we got, the add carry.” …Probably not, but their influence goes beyond just a single player or single team and they can positively affect the quality of life for all the players and everyone else working within the esports industry.